Design | Vidhi Awasthi

By Ayush Tiwari

In 2014, Narendra Modi accused the United Progressive Alliance government of promoting a “pink revolution” and encouraging the slaughter of cattle. “Across the countryside, our animals are getting slaughtered,” he had said. “Across India too, there are massive slaughterhouses in operation.”

The beef industry has been an old target of Hindutva campaigns, even though Indian firms export buffalo and not cow meat. And yet, the industry has not only survived but grown under the Modi government. At the centre of this quiet success is the 160-year-old Allana group, India’s top exporter of buffalo meat.

This story was originally published in scroll.in. Read the full story here.