A restaurant owner, his son, and another minor were assaulted by individuals led by Abhijeet Kumar Yadav after being accused of selling beef. The victims were beaten, humiliated, and forced to perform sit-ups while holding their ears and were repeatedly pressured to confess that the meat being sold was beef. In the video, the shopkeeper can be heard pleading to be left alone, denying that he was selling beef, and offering to remove his shop.