Sheetla Mata Bazaar Market Association put up posters reading “Entry prohibited for Jihadi mindset” and “Mothers and sisters can enter the bazaar without fear.” The posters were installed after Eklavya Singh Gaud, BJP’s Indore vice-president and son of MLA Malini Gaud, issued an ultimatum urging traders to dismiss all Muslim employees to counter “love jihad” and allegedly protect Hindu women.